In 2009, Agroharta Fertilizer Sdn Bhd received the 7th Asia Pacific International Honesty Enterprise – Keris Award 2008.
Agroharta was among the 41 recipients of the award, which was given as a recognition to excellent enterprises that demonstrates honesty and integrity in their daily business dealings.
Minister for Plantations industries and Commodities, Datuk Peter Chin presented the award to Agroharta founder Dato Loo Yeng Soon. The event was held at the Palace of the Golden Horses Hotel in Seri Kembangan.
Agroharta Fertilizer was awarded 2012 Best Brand in Manufacturing under fertilizer category. Keeping market demands in mind, Agroharta offers more than 10 varieties of essential products to meet the agriculture need of the nation. It can also produce customized fertilizers in accordance with customer requirements.
Besides that, the company motto “We Care, Your Hope” is a philosophy that holds fast into daily operation.
The brand’s commitment is reflected in its constant efforts to control and maintain quality in order to ensure that the products offered are high standard.
Agroharta was again awarded by The Brandlaureate SMEs BestBrand Award Product Branding awards in Consumer Fertilizer category. Agroharta is commited to provide quality products and services to its customers. This is in line with the company Motto “ We Care, Your Hope” – a philosophy that the management and staff faithfully adhere to.
All marketing and promotion efforts are directed towards increasing Kuda Merah’s sales and this include educating the farmers and consumers on the usage of fertilizer on cost saving purpose compare between local and imported products. Agroharta also collaborates with local and foreign agronomists to organize seminars that benefits a lot to farmers.
Besides that, Agroharta also one of the active company in participating exhibition. The most important part is Agroharta create their own creative roadshows event and it is never done before in Malaysia fertilizer industry.
It is not easy to establish a brand in such competitive market. Agroharta prove that every investment in branding is going to speed up the expend of your business. Agroharta create “Innovative Fertilizer” tagline to differentiate the character between competitors. The success of this branding campaign had brought our company to a higher level status. As a result, Agroharta had once again awarded SMEs Master Brand Award in Agriculture Fertilizer by BrandLaureate.